By: Amanda Stevens Nov 29, 2014

Hawaii’s first Urban Outfitters store, which officially launches today, held its grand opening Friday, giving media and invited guests an early peek at the stylish, two-story space at the corner of Kalakaua and Kaiulani avenues in Waikiki.

Part of the Hyatt Regency Waikiki’s Atrium Shops, the new 13,000-square-foot shop is inviting and easy to navigate, with mini boutiques throughout the space. In keeping with its industrial-meets-art-loft vibe, the popular women’s and men’s fashion brand — known for its irreverent, indie and hipster styles — has added music listening stations throughout the store.

During my personal tour Friday afternoon, I was drawn to the gypsy vibe of the swimwear and crystal accessories. The clothes fit our island lifestyle, yet UO is not afraid to offer interesting outerwear, which I found refreshing. I spotted Southwestern-style ponchos in the $60 price range; party dresses starting at $80; and I was tempted to splurge on a rattlesnake belt for about $100. There’s also an array of amethyst and crystal goods randomly placed throughout the store, which adds to the mysterious gypsy Southwestern vibe.

On the second floor, there’s a good amount of fun tees in the $30 range, along with mobile tech supplies and quirky books — perfect for Christmas gifts. The men’s selection is impressive with offerings of denim joggers under $100. There’s also an entire section with intimate wear that’s edgy and sexy, but doesn’t try too hard. Seriously, this store has everything.

Before you leave, take a look at the hanging art and mural by Pow!Wow! artist Kristin Farr.

Here are scenes from Friday’s launch party:

Party Pics: Urban Outfitters launch

—Photo by Amanda Stevens

A look at what’s on sale in Waikiki from this Philadelphia-based chain:

First Look: Urban Outfitters

—Photo by Amanda Stevens

 
Urban Outfitters
Hyatt Regency Waikiki’s Pualeilani Atrium & Shops
2424 Kalakaua Ave.
Parking structure located across the street from the lobby and valet.
Store hours: 9 a.m.-11:00 p.m.