(from FrolicHawaii.com 4/1/16 – Amanda Stevens)
Through their job training programs, Goodwill is known for providing people with employment barriers a hand-up, not a hand-out. Thanks to a hand-up from the Harry and Jeanette Weinberg Foundation, and the creative input from the 50|50 Agency, the Goodwill store in Kaimuki received an epic makeover to coincide with their rebranding campaign.
With “live mannequins” modeling in the windows, the store’s bright space accented with fresh hues of blue and modern industrial touches was revealed at Thursday’s private reopening for VIPs that included super shoppers, board members and media.
The new design formula will eventually be rolled out to all of Goodwill Hawaii’s program locations, donation centers, and stores on Oahu, Maui, Hawaii island and Kauai.
My fashion-partner-in-crime Rene and I styled the models (he did their hair and makeup) –we’ve both been volunteering our visual merchandising expertise for the past four years.
Goodwill Hawaii will commemorate the redesigned store with a grand re-opening this Friday through Sunday with special offers and prize giveaways for shoppers.
3638 Waialae Ave.